Do People Like Advertising?

Firstly, is the question “Do people like advertising?” the primary concern that business owners should have when creating their campaigns? Well let’s go back to the primary purpose of creating an advertising campaign in the first place. Do you advertise for people to like your advertising or do you advertise to get more customers and sales? These 2 things are 2 very different outcomes and will dictate the style of advertising that you choose. If you want people to like your advertising, here is the question you should ask yourself: What will they do as a result of liking my advertising?

If they like your advertising because it’s funny and entertaining: They will laugh and they might even talk about your advertising at parties. If that is the case your advertising is producing the outcome of making your company look or sound cool, and you are getting positive brand awareness as a result. Will people buy from you because of this? Maybe but there is no guarantee.

If people like your advertising because the graphics and colors are classy. Again you will get positive brand reinforcement and people who are sensitive to aesthetics. If the style you have chosen is an honest representation of your true values, then the perception of your company will be the right one. But again this is not necessarily getting you sales. I have seen many beautiful ads for Audi SUV and I am not driving one. Your prospects may find your advertising very pleasing for the eye but they may be loyal to another brand because of its pricing. This kind of choice is more likely to be rife in a tight economy.

The psychology of liking advertising…or not, is changing. On average a human being is exposed to about 1500 advertising messages every single day, so are we getting over it? if you believe what people do to avoid advertising, muting the TV or radio during the ad breaks, skipping the ad sections in the newspapers etc.. there is no doubt that people like advertising less and less. This is why “permission marketing” is now a rule on the internet. This is also why business owners are increasingly turning to relationship marketing like social media, where advertising is no longer static but by enlarge based on “the conversation”, what’s new and exciting.

Pretty advertising versus PR and advertorials. For those who have read a few of my articles on advertising you will be aware that I tend to favor telling your story in a newsworthy way, and letting your people know exactly how they would benefit from doing business with you, and why they should contact you now. In a lot of cases this alone will create an instant response that you couldn’t dream of creating with an expensive graphic designed advertisement.

What to choose? Advertising that people like, or direct response advertising? Frankly it depends on your budget. Big companies still do both, on one hand they will produce TV ads where picture quality or innovative humor will be the main draw card and on the other hand they will look closely at direct response, conversation based marketing through facebook, twitter, YouTube and the likes. We are living in the era of automation but it seems like the backlash is an increased desire for a true “one on one” relationship between providers and their clients.

Many companies are making ongoing success without doing any traditional advertising and without ever wondering whether or not people like advertising. Does “advertising that people like” still suit your budget and your style of product? If your marketing strategy includes testing and measuring the results, you will soon know, but you may save yourself a lot of money by observing and studying current trends and going for the one most likely to grow your business at the lowest cost.

Differences in the Types of Auctions That Take Place Around the World

Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.

Make Money Online With an Eco-Friendly, Green Home-Based Business

If you’re one of the many who would like to learn how to make money Online and you’re concerned with the health of the planet and our environment, the timing has never been better for you to get involved with one of the many booming, eco-friendly green home-based businesses that are currently popping up all around the Internet.Maybe you haven’t noticed, but over the last few years there’s been a tremendous amount of attention being given to, and money being made by, businesses and individuals, who are selling products and services tied to the environmentally friendly focused, green movement. During this same time period there has also been a huge number of people turning to the Internet to generate Income.Think of the potential when combining these two merging trends. There has never been a better time to get involve in a combination of both. Look around. There are now companies in a mad rush to develop the next break through energy saving product. Every week another major, fortune five hundred company announces a new advancement in alternative energy options. Each day there’s another commercial advertising a new green product. So what if you could get involved and start making your share of this green money while the market is ripe? Let’s take a few minutes to examine just how easy it is for anyone from any back-ground to take advantage of this important green movement to make money Online with their own eco-friendly green home-based business.First off, when establishing your new Online green home-based business, it is important to consider what specific green niche you will be marketing. Take some time to consider what product or groups of products you will be marketing. Ask yourself where your interests lie? Do you want to focus on tangible products like solar panels and wind turbines or perhaps how-to kits and ebooks, teaching how to make your own? What area of the green industry will you focus on? Are you interested in green automotive products designed to reduce emissions and save the user money on gasoline, or perhaps, you’re interested in promoting green cleaning products?The choice is yours and it is vast. There are literally hundreds of green home-based business opportunities available for you to choose from. With focus and attention, you are sure to find the one that suits you. Just remember, there are many companies, products and services to examine when establishing yourself and your new Online green home-based business, so make sure to give this a good bit of attention. After all, it is your reputation on the line.Now, one final note. When setting up your new green Online home-based business, it has been proven that for you to seek the help of and use a personal business coach or Online mentor, your chances of success more than triple. No matter what type of business you have, when at all possible, always seek the help of others who have already found success. Simply by being able to seek advice when faced with new challenges is invaluable and can prove to be the difference if you make money Online with your green home-based business or not.